Category: Fashion and Apparel

Launchmetrics Acquires Its Main Competitor, DMR, Strengthening Its Data and Analytic Capabilities — Becoming the Undisputed Category Leader in Brand Performance
Press Release Mar 29, 2022
Launchmetrics Acquires Its Main Competitor, DMR, Strengthening Its Data and Analytic Capabilities — Becoming the Undisputed Category Leader in Brand Performance

Together, they offer clients the best of both worlds; the industry-recognized technology behind Launchmetrics' solutions along with DMR's 20 years of historical data and reputable white-glove expertise.
Université Côte d'Azur, Launchmetrics, TikTok & the City of Cannes Partner to Launch the First Luxury Tech Riviera
Press Release May 6, 2021
Université Côte d'Azur, Launchmetrics, TikTok & the City of Cannes Partner to Launch the First Luxury Tech Riviera

The south of France to become home to the new academic and research program focused on Luxury Tech Entrepreneurship & Affluencer Management
Launchmetrics Releases Dedicated Brand Decisioning Platform, Insights, Exclusively for Fashion, Luxury & Cosmetics Industries
Press Release Jul 10, 2019
Launchmetrics Releases Dedicated Brand Decisioning Platform, Insights, Exclusively for Fashion, Luxury & Cosmetics Industries

With it launches an interactive microsite dedicated to the Insights100 — a selection of brands and influencers such as Gucci, Cartier, Fenty Beauty, Chiara Ferragni and Tati Westbrook, to provide a comparative benchmark, through the efficiency of machine learning, and offer an analytical vision on the impact that marketing investments have for brands within the same segment